DIGITAL MARKETING COURSE - 40 Days -120 Hours Class.
DIGITAL MARKETING COURSE
OUTLINE (40 Days/120 Hours)
General Rules:
1. For each session there must be a motivational session (Live/video)
2. All communications will be in English.
• Introduction: (Day 01; 1 session)
o Introduction to Digital Marketing; o About DoICT; o Course outline discussion;
• Marketplace : (Day 02-03; 2 Sessions, 10-15 mins for each session) o Briefing about marketplace;
o Account Creation; o How to bid;
o Profile completion/ Portfolio generation
• Communication: (Day 04-07; 4 sessions)
o Most important soft skills (teamwork, problem-solving, communication, adaptability, critical thinking, time management, and interpersonal.)
o Why ethics is important o Ethics in personal and professional life
o Uses of Gmail o How to communicate with clients; o Introduction to the marketplace
o Case Study;
• Digital Marketing Branches: (Day 08; 1 Session)
o Discussion about different branches in digital marketing;
o Tools and Techniques
• SEO: (Day 09-11; 3 Sessions)
o SEO Keyword Research;
o SEO Tools;
o One page SEO;
o URL Structure of SEO;
o Finding and Removing Duplicate and thin content;
o Off page SEO and Link building;
o Improving site-load speed for SEO;
o Freelancing with SEO on Fiverr/Upwork or getting an SEO job.
• Social Media Marketing: (Day 12-23; 12 Sessions) o Introduction to the course;
o Social media strategy;
o Types of social media;
o Social Media Content Marketing;
o Facebook;
▪ Understanding the Facebook Algorithm;
▪ Scheduling Posts;
▪ Best Practices for Setting up a Facebook Business Pages;
▪ Strategies for Leveraging Facebook Groups for Growth;
▪ Facebook Ads Strategy;
▪ How to Setup the Facebook Pixel;
▪ Facebook Conversion Tracking;
▪ Facebook Audience Targeting;
▪ Facebook Ad Creation and Optimization;
▪ Facebook Account Management;
▪ 03 Case Study;
o YouTube;
▪ Introduction to YouTube Marketing;
▪ Privacy and Security;
▪ Ads and Tools;
▪ 03 Case Study;
o Twitter;
▪ Twitter marketing course introduction;
▪ Privacy and Security;
▪ Using hashtags correctly;
▪ Twitter Ads and Tools;
▪ 01 Case Study; o Instagram;
▪ Understanding the Instagram Algorithm;
▪ The Instagram Ecosystem;
▪ Instagram Content Strategy;
▪ Instagram Posting Strategy;
▪ Instagram Advertising;
▪ 3 Case Study;
o Blogging;
▪ Introduction;
▪ Creating a WordPress site/blog;
▪ Content and frequency;
▪ Optimization;
▪ Case Study; o Social media automation;
o Additional case study;
• Affiliate Marketing: (Day 24-29; 6 sessions)
o Affiliate Marketing lifecycle;
o Affiliate program and joining;
o Niche Research;
o Keyword Research and Competitor Analysis using Tools;
o Website Customization for Amazon;
o Affiliate Account Creation;
o Affiliate Link Placement;
o Promoting Affiliate Product;
o On-page SEO for affiliate website;
o Setting up Facebook business page;
o Social media automation and traffic;
o Set up YouTube video Ads;
o Case Study;
• Content Marketing: (Day 30-32; 3 sessions)
o Content Marketing Overview and Strategy;
o Content Marketing Channels;
o Content Strategy & Challenges;
o Blog Marketing;
o Image Marketing and Video Marketing;
o Article and Press Release Marketing;
o Event Marketing;
o B2B Marketing;
o 01 Case Study;
• Mobile/Email Marketing: (Day 33-34; 2 sessions)
o Understanding Mobile/Email Marketing;
o Creating a Contact Management and Segmentation Strategy;
o Sending the Right Email;
o Creating a High-Performing Email;
o Understanding Email Deliverability;
o Outlining the Design of Your Marketing Emails;
o Analyzing Marketing Emails;
o Testing Marketing Emails;
o Developing Relationships With Lead Nurturing;
o Case Study;
• Practice Session: (Day 35-36; 2 Sessions)
• Overall Case Study: (Day 37-38; 2 Sessions)
• Final Placements: (Day 39-40; 2 Sessions
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